A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a veteran journalist.

Panelists are:

Peter Himler, founder and principal of Flatiron Communications;

Howard Greenstein, social media strategist and evangelist, and President of the Harbrooke Group;

John C. Havens, Director of Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC;

Steve Rubel, Senior Vice President of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm;

Ken Zamkow, Executive Director, Marketing and Business Development for Flixwagon.

J. David Lichtenthal, Professor of Marketing at Baruch College, makes the opening remarks. The event takes place on April 27, 2009 at the Baruch College Vertical Campus, Room 12-240.