Proven methods for implemeting effective marketing and communication strategies for nonprofit organizations are discussed by a panel of marketing and communication professionals. Panelists are introduced by James A. Krauskopf, Distinguished Lecturer and Director of the School of Public Affairs Nonprofit Group. The speakers include: Lillian Rodrigues-Lopez, President, Hispanic Federation, a service-oriented membership organization serving Latino health and human service agencies in New York; and Harvey Hirsch, Indpendent Marketing Consultant. The event is sponsored by the School of Public Affairs Nonprofit Group and takes place on February 16, 2006 at the Vertical Campus building.