Moderated by Myung-Soo Lee, Director of Weissman Center for International Business and Professor of Marketing and international Business at Zicklin School of Business, the speaker for today’s lecture is Seth Besmertnik, former Baruch student and now company CEO, who attends Baruch’s the 161st Baruch Mitsui-Lunch Form. Mr. Besmertnik shares his successful career experiences on how he learned from failure to build his 500 million dollars business within two decades.