Refining Your Online Strategy

A panel of experts discuss online strategies by moving beyond tactical online techniques into strategic integration with all of online communications, both "old" media and new. Topics include how to build a cutting edge website, evaluate whether it is working, get a clear positive return on marketing, messaging, and fundraising investment, measure the value of your constituents, and how to manage resources (staff and money) more efficiently.

Panelists include:
Harish Rao, Interpersonal Frequency
Howard Greenstein, The Harbrooke Group
George Weiner, DoSomething.org
Micah Sifry, Personal Democracy Forum

The event takes place on March, 17, 2010, at the Baruch College Vertical Campus, Room 14-280, as part of Consulting Day for New York City's NonProfit Community sponsored by Center for Nonprofit Strategy and Management, Baruch College & United Way of New York City.