Hosted by Baruch College Division of Continuing and Professional Studies for The Manhattan Chamber of Commerce – Marketing Week NYC 2013

Digital evolution is exponential and has affected every aspect of business, consumerism, culture and lifestyle. This ‘disruptive innovation’ has created a new breed of companies, such as Google, Facebook, Linkedin and Twitter, that created a new eco-system, which paved the way to a major shift in the type of marketing strategies that every business – large and small – needs to engage in to remain relevant. In this session, Matthew Capala, will decipher winning strategies on how to adjust your marketing strategies and budgets to prepare today’s business leaders for tomorrow’s challenges.

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