A distinguished panel of business-to-business marketing professionals speak about their individual career paths, job functions and experiences working in business-to-business marketing. The goal of the forum is to provide Baruch college students, regardless of major, exposure to careers in this dominant part of the economy.

The panel is introduced and moderated by J. David Lichtenthal, Professor, Department of Marketing and International Business; and Baruch's liaison to the Direct Marketing Association of New York. Panelists include Robert E. Johnston, Vice President, Marketing, AIG; Dawn M. DiMartino, Director of International Marketing, AT&T; Marie MacLean, Director of Marketing Communications, Pall Corporation; and Ray Oram of IBM.

A question and answer session follows. The event takes place on November 10, 2005 in Vertical Campus room 14-250.