"The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar on ""Brand Evaluation: How to Assess Your Nonprofit’s Brand to Create an Effective Marketing Strategy.""

This seminar gives the tools for thoroughly evaluating organization’s brand:

Organizational Readiness and capacity to produce great marketing;
Brand Fundamentals including your name, tagline and logo;
Website, email marketing and social media;
Printed Materials including brochures, flyers, newsletters and publications;
Fundraising materials and event promotion;
Technology used for your marketing and fundraising;
Tracking and reporting your results.

The event takes place on October 6, 2011 at the Baruch College Newman Conference Center, Room 750.

[Part I -- 36 min.]
Moderator:
Michael Feller, Ed.D.
Adjunct Faculty, Professional Development, School of Public Affairs, Baruch College

Speaker:
Howard Adam Levy
Principal, Red Rooster Group, Branding, Marketing & Design for Nonprofits

[Part II -- 50 min.]
Speakers:
Rebecca Saidlower
Associate Director, Marketing and Communications, The Jewish Education Project

Brandy Wood
Marketing Manager, WBGO | Jazz 88.3 FM

Q & A session."