Adam Lavelle, Chief Strategy Officer of iCrossing and Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt, discuss the newest trends in digital marketing, search engines, mobile media, social marketing and how students can best prepare themselves for the direct and interactive marketing profession.

Kelly O'Brien, adjunct faculty member of the Marketing Department, Zicklin School of Business, moderates the event.

The event takes place on November 1, 2007, at the Newman Conference Center, Room 763.

[Part I -- 35 min.]
Presentation by Adam Lavelle, Chief Strategy Officer of iCrossing
[Part II -- 38 min.]
Presentation by Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt; and Q & A