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Using Influencers has become one of the hottest trends in marketing. In 2018, 81% of marketers reported that using influencers as part of their marketing plan was an effective strategy. But there…
Publisher
Zicklin Center for Corporate Integrity ; Ethics Week Event Date
May 05, 2020 Copyright Information
Ā© 2020 Baruch College Speakers
Packin, Nizan Geslevich
Eyal, Gil
Schieber, Hamutal
Alon, Lee Contributor
Rosenberg, David
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Mitsui Lunch-Time Forum No. CXLV
Publisher
Weissman Center for International Business Event Date
October 22, 2019 Copyright Information
Ā© 2019 Baruch College Speakers
Pappers, Anouk Contributor
Martell, Terrence F.
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Lisa Wang delivers the keynote address "The Power of #Moments - Redefining Marketing in the Age of Real-Time" at the Conference on Corporate Communication 2014.
Publisher
Corporate Communication International Event Date
June 06, 2014 Speakers
Wang, Lisa Contributor
Chan, Yee Kwan Valentina
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Speakers present at a special panel presentation on social media and crisis communication at the Conference on Corporate Communication 2014.
Publisher
Corporate Communication International Event Date
June 04, 2014 Contents
Social Mediaās Value in Crisis: Channel Effect or Stealing Thunder? / Timothy Coombs -- Digital Dialogue: Crisis Communication in Social Media / Ćyvind Ihlen -- Ethical Social Media Engagement in a Time of Crisis Chung-ju Flora Hung-Baesecke -- Corporate Social Media Spokesperson: Who should speak on behalf of the organization in times of crisis? / Ratna Damayanti, Stacey Anne Rodrigues, Samuel Chua, and Augustine Pang Speakers
Coombs, W. Timothy
Ihlen, Ćyvind
Hung-Baesecke, Chung-ju Flora
Damayanti, Ratna
Rodrigues, Stacey Anne Contributor
Austin, Lucinda
Jin, Yan
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Prof. Michael Seltzer hosts Allison Jones and Kyle Reis for a discussion on social media and fundraising in his PAF 9152 class.
Publisher
School of Public Affairs, Bernard M. Baruch College Event Date
November 12, 2013 Copyright Information
Bernard M. Baruch College, c2013 Speakers
Reis, Kyle
Jones, Allison Contributor
Seltzer, Michael
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Sponsored by Baruch College School of Public Affairs, Center for Nonprofit Strategy and Management, this workshop discusses about the strategy of marketing and competing for nonprofit organization to…
Publisher
School of Public Affairs, Bernard M. Baruch College Event Date
March 20, 2013 Copyright Information
Bernard M. Baruch College, c2013 Contents
Consulting Day ; Part 1: Social Enterprise. -- Part 2: Advanced Social Media Training at Big Duck. Speakers
Silverman, Jenna
Trompeter, Farra Contributor
Baruch College Center for Nonprofit Strategy
Con Edison
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"The 2009 Friedman Symposium, a collaborative effort of Robert Friedman and Baruch’s History Department, features five speakers on ""How Blogging Empowers Women in Business,…
Publisher
Weissman School of Arts and Sciences, Bernard M. Baruch College Event Date
March 12, 2009 Copyright Information
Bernard M. Baruch College, c2009 Contents
Part I: Features Julie Des Jardins, Jory Des Jardins, and Liza Sabater. -- Part II: Features Lena West, Jennifer Pozner, and Question Speakers
Jardins, Julie Des
Jardins, Jory Des
Sabater, Liza
West, Lena
Pozner, Jennifer
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"The 2009 Friedman Symposium, a collaborative effort of Robert Friedman and Baruch’s History Department, features five speakers on ""How Blogging Empowers Women in Business,…
Publisher
Weissman School of Arts and Sciences, Bernard M. Baruch College Event Date
March 12, 2009 Copyright Information
Bernard M. Baruch College, c2009 Contents
Part I: Features Julie Des Jardins, Jory Des Jardins, and Liza Sabater. -- Part II: Features Lena West, Jennifer Pozner, and Question Speakers
Jardins, Julie Des
Jardins, Jory Des
Sabater, Liza
West, Lena
Pozner, Jennifer
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The Center for Nonprofit Strategy and Management and the Manhattan Borough President Scott M. Stringer present a social media workshop for nonprofits: Using Twitter and Technology to Create Long…
Publisher
Center for Nonprofit Strategy and Management, Bernard M. Baruch College Event Date
July 27, 2010 Copyright Information
Bernard M. Baruch College c2010 Contents
Part I: Welcoming remarks by James A. Krauskopf; Remarks by Manhattan Borough President Scott M. Stringer; Introduction of Speakers by Linda Felstein; Presentation by Dr. Kyra D. Gaunt --Part II: Presentation by Ruthellen S. Rubin. Speakers
Gaunt, Kyra D.
Rubin, Ruthellen S. Contributor
Krauskopf, James A.
Stringer, Scott M.
Felstein, Linda
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The Center for Nonprofit Strategy and Management and the Manhattan Borough President Scott M. Stringer present a social media workshop for nonprofits: Using Twitter and Technology to Create Long…
Publisher
Center for Nonprofit Strategy and Management, Bernard M. Baruch College Event Date
July 27, 2010 Copyright Information
Bernard M. Baruch College c2010 Contents
Part I: Welcoming remarks by James A. Krauskopf; Remarks by Manhattan Borough President Scott M. Stringer; Introduction of Speakers by Linda Felstein; Presentation by Dr. Kyra D. Gaunt --Part II: Presentation by Ruthellen S. Rubin. Speakers
Gaunt, Kyra D.
Rubin, Ruthellen S. Contributor
Krauskopf, James A.
Stringer, Scott M.
Felstein, Linda
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Baruch College School of Public Affairs presents a series of events at the Eighth Annual Public Affairs Week.
At Wednesday night's session, Alan Rosenblatt, the Associate Director for Online…
Publisher
School of Public Affairs, Bernard M. Baruch College Event Date
March 09, 2011 Speakers
Rosenblatt, Alan
Smith, Aaron Contributor
Engel, Jonathan
Waisanen, Don
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A panel of experts discuss online strategies by moving beyond tactical online techniques into strategic integration with all of online communications, both "old" media and new. Topics…
Publisher
The Center for Nonprofit Strategy and Management, Bernard M. Baruch College Event Date
March 17, 2010 Copyright Information
Bernard M. Baruch College c2010 Speakers
Rao, Harish
Greenstein, Howard
Weiner, George
Sifry, Micah
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The Center for Nonprofit Strategy and Management, and Personal Democracy Forum present this Nonprofit Seminar on social media and technology.
A panel discusses how nonprofits learn to better…
Publisher
Center for Nonprofit Strategy and Management, Bernard M. Baruch College Event Date
October 20, 2009 Copyright Information
Bernard M. Baruch College c2009 Speakers
Fine, Allison
Rasiej, Andrew
Zandt, Deanna Contributor
Gaunt, Kyra D.
Birdsell, David
Krauskopf, James A.
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