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Data-Driven Brands in the Age of AI. Panel 3:… duration 45 minutes 28 seconds Data-Driven Brands in the Age of AI. Panel 3:… Data-Driven Brands in the Age of AI. Panel 3: AI-Driven Marketing Strategies for the Future	Data-Driven Brands in the Age of AI. Panel 3: AI-Driven Marketing Strategies for the Future Data-Driven Brands in the Age of AI Conference. Panel 3: AI-Driven Marketing Strategies for the Future. AI is shaping the future of marketing, and those who leverage it will define the next era of… artificial intelligence marketing From Baruch DML 11 plays Publisher Zicklin School of Business Event Date November 02, 2023 Copyright Information © 2023 Baruch College Speakers Hada, Mahima Tsang, Kitty Padilla, Chris Namer, Cozi
The Ethics of Influencers duration 1 hour 21 minutes The Ethics of Influencers The Ethics of Influencers	The Ethics of Influencers Using Influencers has become one of the hottest trends in marketing. In 2018, 81% of marketers reported that using influencers as part of their marketing plan was an effective strategy. But there… social media social ethics social marketing marketing From Baruch DML 270 plays Publisher Zicklin Center for Corporate Integrity ; Ethics Week Event Date May 05, 2020 Copyright Information © 2020 Baruch College Speakers Packin, Nizan Geslevich Eyal, Gil Schieber, Hamutal Alon, Lee Contributor Rosenberg, David
Workshop: Eye Tracking Methods, Measures and… duration 1 hour 56 minutes Workshop: Eye Tracking Methods, Measures and… Workshop: Eye Tracking Methods, Measures and Models for Consumer Research	Workshop: Eye Tracking Methods, Measures and Models for Consumer Research consumer research marketing research From Baruch DML 19 plays Publisher Zicklin School of Business, Baruch College Event Date November 13, 2015 Copyright Information Baruch College, c2015 Speakers Hutchinson, J. Wesley Botto, Robert Contributor Valenzuela, Ana
Digital Gold: the Inside Story of Bitcoin duration 1 hour 15 minutes Digital Gold: the Inside Story of Bitcoin Digital Gold: the Inside Story of Bitcoin	Digital Gold: the Inside Story of Bitcoin The lecture was presented by the New York Times Reporter Nathaniel Popper for a discussion of his book Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent… bitcoin internet marketing electronic funds transfers From Sheau-Yueh Chao 106 plays Publisher Robert Zicklin Center for Corporate Integrity, Zicklin School of Business, Bernard M. Baruch College Event Date October 28, 2015 Speakers Popper, Nathaniel
Too Big To Evolve? How Customer-Centric… duration 39 minutes 3 seconds Too Big To Evolve? How Customer-Centric… Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 2 of 3	Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 2 of 3 While the financial industry has spent the past decade dealing with mergers, the financial crisis, and meeting regulatory requirements, other industries have embraced the digital revolution by… digital marketing finance industry From Baruch DML 1 plays Publisher Zicklin School of Business, Baruch College Event Date September 10, 2015 Copyright Information Baruch College, c2015 Speakers Fraser, Meghann Melville, Prem Chamakkala, Vipin Turner Moffitt, Andrea Lirtsman, Alex
Too Big To Evolve? How Customer-Centric… duration 57 minutes 39 seconds Too Big To Evolve? How Customer-Centric… Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 1 of 3	Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 1 of 3 While the financial industry has spent the past decade dealing with mergers, the financial crisis, and meeting regulatory requirements, other industries have embraced the digital revolution by… digital marketing finance industry From Baruch DML 9 plays Publisher Zicklin School of Business, Baruch College Event Date September 10, 2015 Copyright Information Baruch College, c2015 Speakers Valenzuela, Ana Verrico, Bob Kozien, Laura Egan, Daniel P. McClung, Paul Contributor Luna, David Huss, H. Fenwick
Too Big To Evolve? How Customer-Centric… duration 45 minutes 27 seconds Too Big To Evolve? How Customer-Centric… Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 3 of 3	Too Big To Evolve? How Customer-Centric Innovation Will Change Financial Services. Part 3 of 3 While the financial industry has spent the past decade dealing with mergers, the financial crisis, and meeting regulatory requirements, other industries have embraced the digital revolution by… digital marketing finance industry From Baruch DML 4 plays Publisher Zicklin School of Business, Baruch College Event Date September 10, 2015 Copyright Information Baruch College, c2015 Speakers Brewer, Megan McGee, Conner Pithadia, Div Fredman, Ken Serageldin, Ramy
Visual Processing of Affective Scenes: An Eye… duration 1 hour 13 minutes Visual Processing of Affective Scenes: An Eye… Visual Processing of Affective Scenes: An Eye Tracking Task Tutorial	Visual Processing of Affective Scenes: An Eye Tracking Task Tutorial Professor Weierich leads the presentation of this lecture to discuss about the visual scenes and its connection with the eye tracking tasks in marketing, sociology, psychology, and other… visual processing image processing marketing research psychology From Sheau-Yueh Chao 27 plays Publisher Weissman School of Arts and Sciences, Bernard M. Baruch College Event Date May 19, 2015 Copyright Information Bernard M. Baruch College, c2015 Speakers Weierich, Mariann Contributor Mangels, Jennifer
The Power of #Moments - Redefining Marketing in… duration 1 hour 8 minutes The Power of #Moments - Redefining Marketing in… The Power of #Moments - Redefining Marketing in the Age of Real-Time	The Power of #Moments - Redefining Marketing in the Age of Real-Time Lisa Wang delivers the keynote address "The Power of #Moments - Redefining Marketing in the Age of Real-Time" at the Conference on Corporate Communication 2014. social marketing social media From Baruch DML 18 plays Publisher Corporate Communication International Event Date June 06, 2014 Speakers Wang, Lisa Contributor Chan, Yee Kwan Valentina
Marketing Week NYC (2013): Evolve or Perish: How… duration 1 hour 33 minutes Marketing Week NYC (2013): Evolve or Perish: How… Marketing Week NYC (2013): Evolve or Perish: How to Succeed in the Digital World	Marketing Week NYC (2013): Evolve or Perish: How to Succeed in the Digital World Hosted by Baruch College Division of Continuing and Professional Studies for The Manhattan Chamber of Commerce – Marketing Week NYC 2013 Digital evolution is exponential and has affected every… marketing social marketing digital marketing From Baruch DML 33 plays Publisher Bernard M. Baruch College Event Date July 18, 2013 Copyright Information Bernard M. Baruch College, c2013 Speakers Matthew Capala Ann Clarkson Anna Strindberg Contributor Ann Clarkson Anna Strindberg
Consulting Day on Advanced Social Media Training… duration 1 hour 41 minutes Consulting Day on Advanced Social Media Training… Consulting Day on Advanced Social Media Training at Big Duck (Part 2 of 2)	Consulting Day on Advanced Social Media Training at Big Duck (Part 2 of 2) Sponsored by Baruch College School of Public Affairs, Center for Nonprofit Strategy and Management, this workshop discusses about the strategy of marketing and competing for nonprofit organization to… social media marketing nonprofit organization entrepreneurship big duck From Baruch DML 23 plays Publisher School of Public Affairs, Bernard M. Baruch College Event Date March 20, 2013 Copyright Information Bernard M. Baruch College, c2013 Contents Consulting Day ; Part 1: Social Enterprise. -- Part 2: Advanced Social Media Training at Big Duck. Speakers Silverman, Jenna Trompeter, Farra Contributor Baruch College Center for Nonprofit Strategy Con Edison
Yes We Can: Going Viral in a Social Marketing… duration 1 hour 11 minutes Yes We Can: Going Viral in a Social Marketing… Yes We Can: Going Viral in a Social Marketing World (Part 1)	Yes We Can: Going Viral in a Social Marketing World (Part 1) A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization… viral marketing From Baruch DML 10 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date April 27, 2009 Copyright Information Bernard M. Baruch College, c2009 Contents Part I: Opening remarks by Professor J. David Lichtenthal, Baruch College; Les Blatt moderates the Panel discussion: Peter Himler, Howard Greenstein, John C. Havens, Steve Rubel and Ken Zamkow. -- Part II: Panel discussion (cont.). Speakers Himler, Peter Greenstein, Howard Havens, John C. Rubel, Steve Zamkow, Ken Contributor Blatt, Les Lichtenthal, J. David
Yes We Can: Going Viral in a Social Marketing… duration 27 minutes 10 seconds Yes We Can: Going Viral in a Social Marketing… Yes We Can: Going Viral in a Social Marketing World (Part 2)	Yes We Can: Going Viral in a Social Marketing World (Part 2) A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization… viral marketing From Baruch DML 4 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date April 27, 2009 Copyright Information Bernard M. Baruch College, c2009 Contents Part I: Opening remarks by Professor J. David Lichtenthal, Baruch College; Les Blatt moderates the Panel discussion: Peter Himler, Howard Greenstein, John C. Havens, Steve Rubel and Ken Zamkow. -- Part II: Panel discussion (cont.). Speakers Himler, Peter Greenstein, Howard Havens, John C. Rubel, Steve Zamkow, Ken Contributor Blatt, Les Lichtenthal, J. David
A Direct and Interactive Marketing Lunch and… duration 37 minutes 38 seconds A Direct and Interactive Marketing Lunch and… A Direct and Interactive Marketing Lunch and Learn (Part 2)	A Direct and Interactive Marketing Lunch and Learn (Part 2) Adam Lavelle, Chief Strategy Officer of iCrossing and Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt, discuss the newest trends in digital marketing, search… direct and interactive marketing digital marketing social marketing mobile media From Baruch DML 1 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date November 01, 2007 Copyright Information Bernard M. Baruch College, c2007 Speakers Lavelle, Adam McCarthy, Chris Contributor O'Brien, Kelly
A Direct and Interactive Marketing Lunch and… duration 34 minutes 44 seconds A Direct and Interactive Marketing Lunch and… A Direct and Interactive Marketing Lunch and Learn (Part 1)	A Direct and Interactive Marketing Lunch and Learn (Part 1) Adam Lavelle, Chief Strategy Officer of iCrossing and Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt, discuss the newest trends in digital marketing, search… direct and interactive marketing digital marketing social marketing mobile media From Baruch DML 4 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date November 01, 2007 Copyright Information Bernard M. Baruch College, c2007 Speakers Lavelle, Adam McCarthy, Chris Contributor O'Brien, Kelly
Executives On Campus (2008) Job Smart Career Hour duration 52 minutes 58 seconds Executives On Campus (2008) Job Smart Career Hour Executives On Campus (2008) Job Smart Career Hour	Executives On Campus (2008) Job Smart Career Hour Executives on Campus Job Smart Career Hour presents Norman Weiner, ('54) of Shoprite Liquors; Carlos Sanchez, General manger at Telemundo; and Barbara Zack, Chief Strategy Officer at Nielson AIG… marketing media communication career weiner norman sanchez carlos zack barbara From Baruch DML 6 plays Publisher Bernard M. Baruch College Event Date December 09, 2008 Copyright Information Bernard M. Baruch College c2008 Speakers Bernard M. Baruch College Contributor Weiner, Norman Sanchez, Carlos Zack, Barbara
Career Week (2008): Marketing Panel duration 1 hour 26 minutes Career Week (2008): Marketing Panel Career Week (2008): Marketing Panel	Career Week (2008): Marketing Panel marketing From Arthur Downing 0 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date September 23, 2008 Copyright Information Bernard M. Baruch College, c2008 Contributor Grein, Andreas F. Lloyd, Ruthe Poma
JobSmart Career Hour (2008): Understanding Career… duration 52 minutes 36 seconds JobSmart Career Hour (2008): Understanding Career… JobSmart Career Hour (2008): Understanding Career Opportunities in Marketing	JobSmart Career Hour (2008): Understanding Career Opportunities in Marketing Michael Lissauer, Former Executive Vice President, Marketing & Business Strategy, Businesswire, and Don Middleberg, CEO, Middleberg Communications, talk about their experiences and career… marketing public relations p & r From Baruch DML 1 plays Publisher Executives On Campus, Bernard M. Baruch College Event Date April 15, 2008 Copyright Information Bernard M. Baruch College, c2008 Speakers Lissauer, Michael Middleberg, Don Contributor Rosenstock, Ely
Career Week (2007): Marketing Panel duration 1 hour 18 minutes Career Week (2007): Marketing Panel Career Week (2007): Marketing Panel	Career Week (2007): Marketing Panel A panel of marketing professionals speaks about their individual career paths, job functions, experiences within the marketing industry, and how they got where they are now. The event is… marketing career From Baruch DML 32 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date September 25, 2009 Copyright Information Bernard M. Baruch College, c2007 Speakers Bluemke, Vanessa Dekel, Yaron Glassberg, Carolyn Guillon, Francois Jacobs, Rachel Contributor Gould, Stephen J. Lara, Maribel A.
Epsilon Interactive Lunch and Learn Series II duration 59 minutes 54 seconds Epsilon Interactive Lunch and Learn Series II Epsilon Interactive Lunch and Learn Series II	Epsilon Interactive Lunch and Learn Series II A panel of experienced marketers and interactive marketing practitioners discuss direct and interactive marketing as part of Epsilon Interactive Lunch and Learn Series, co-sponsored by Epsilon… direct and interactive marketing epsilon interactive internet television media From Baruch DML 4 plays Publisher Zicklin School of Business, Bernard M. Baruch College Event Date May 01, 2007 Copyright Information Bernard M. Baruch College, c2007 Speakers Hoffman, Lee Kaplan, Michael Schneider, Anthony W. Contributor Thomas, Ragy Markovitz, Harvey