Introduced by Dean David Birdsell of Baruch College’s School of Public Affairs, the theme of the conference focuses on the issues of media coverage for nonprofit organizations and connections between both. Moderated by Sam Roberts, Urban Affairs Correspondent and reporter of the New York Times, the program includes the speakers of Jennifer Jones Austin, CEO/Executive Director of the Federation of Protestant Welfare Agencies, Courtney Gross, Political Reporter of NY1, Jennifer March-Joy, Executive Director of Citizens’ Committee for Children of New York, and Carla Zanoni, Social Media Editor of DNAinfo.com New York. The program was sponsored by Baruch College’s Center for Nonprofit Strategy and Management of the School of Public Affairs, as part of the series in its Nonprofit Seminar throughout the fall 2012 semester.