"A panel of industry leaders detail how the public relations profession has changed, how it has remained the same, and what direction it will take going forward. Panelists also discuss what role the Internet has played, how down-sized newspapers have impacted their clients’ goals and objectives and how direct to consumer opportunities have changed the ground rules, as well as what qualities and skills sets are necessary for beginners to be successful in a public relations career. Panelists include: Don Middleburg, CEO of Middleburg Communications; Peter Himler, Founding Principal of Flatiron Communications, LLC; Jeffrey Gluck, Manager of Communications at IBM; and Bill Southard, President of Southard Communications; Dave Armon, former President of PR Newswire, moderates. A discussion and Q&A session follows. Professor David Luna, Director of MarkLab, makes the opening remarks. The event takes place on October 15, 2009 at the Newman Conference Center, Room 750."